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Greetings,

Thanks to all who helped make last week our best week ever! We are still trying to determine what was the dominant driver of last week’s success. Was it our idyllic river-side setting and chill ambiance? Or maybe some of the most delightful beers you’ve ever tasted. Or, quite possibly, the friendliest and most eager to please hospitality team ever assembled? Maybe the perfect food accompaniments? Who knows – but our heartfelt thanks and passionate pledge to continue to work zealously to earn the privilege of your business.

Last Saturday’s release of the Belgian Witt was epic. Our Blessing of the Beer Ceremony was witnessed by a nationally known musical group who headlined a local venue on Saturday.  They thought the ceremony was one of the coolest and most special things they had ever seen. Thanks to Pastor Dexter Trice and his Voices of Faith Gospel Choir. Thanks to Jimmy the Brewmaster and his brewing team for once again brewing another outstanding addition to an already great line-up. (And special thanks to our Chief Innovation Officer, Dr. David Ryder, for helping make this already special Blessing Ceremony even more so.)

This upcoming week is so exciting that I am not sure where to start.  How about tonight with Happy Hour from 3-6PM? And tomorrow too! But the pulsating excitement begins with the start of summer on Thursday! We’re collaborating with MKE Yoga Events to throw the Ultimate Summer Block Party. For $15.00, you’ll receive an incredible yoga experience, a complimentary beer, live music and chances to win some way-cool raffle prizes, including free beer for a year! Best yet, MKE Yoga is donating each $15.00 class fee directly to Penfield Children’s Center. Thursday is also International Yoga Day, so the universe is correctly aligned. (When I asked Jess from MKE Yoga Events when she would like to schedule the Block Party, she replied, “Whenever, I’m flexible.”) Register here: 

https://www.facebook.com/events/1891610421137893/?notif_t=plan_user_joined&notif_id=1529257455716647

Thursday also marks the beginning of a new homestand when our hometown nine host the St. Louis Cardinals. First pitch is at 7:10PM. Join us for a refreshing beer, a delicious burger and the bestest shuttle in town.

Friday, let’s kick off the weekend in style at City Lights. Join us for lunch and take $1.00 off any entrée or pint from 12PM to 3PM. Then get ready for the ballgame and the 7:10PM first pitch. Cardinal fans flood City Lights on game days. Let’s outnumber them!  Feeling Jazzy? The Anne Davis Trio takes to the stage at 7PM Friday night.

Saturday at City Lights will be amazing. Pat McCurdy, the Bawdy Balladeer, takes to the stage for a special pre-game, matinee performance at 1PM. Who’s up for a little weekend afternoon sex and beer? 

Saturday’s first pitch is a 3:10PM. Ride the shuttle and join us after for a special performance by Brett Gaertner: http://brettgaertner.com/

Sunday the ballgame starts at 1:10PM. Relax to the max at City Lights on Sunday afternoons. A lazy summer afternoon pairs perfectly with our Hazy IPA.  Jimmy the Brewmaster has authorized a Sunday only $1.00 off promotion for his recently released Hazy IPA and Belgian Witt. Come and taste the excitement.

We are honored to partner with an incredible distribution network. These men and women work tirelessly to help ensure your favorite brew is available at your preferred location. Thank you.

Have the best World Cup-frenzy weekend ever!