In 1902, the Milwaukee Gas Light Company began construction of what was known as the West Side Water Works. The campus was originally designed to facilitate the coal gasification process which provided the coal gas used to light street lamps throughout the City of Milwaukee. The buildings were planned and designed more than a century ago by Alexander Eschweiler. During this time period, coal gasification was a common means of providing the gas for street lamps and homes in cities throughout the United States and Europe.
In years that followed, Milwaukee became the epicenter of the beer industry. Barons such as Schlitz, Pabst, Best, Miller and Blatz defined the industry a century ago and made Milwaukee the beer capital of the world. Fast forward to today: the brewing operations of many of the Founding Fathers have disappeared locally. But make no mistake: their vision hasn't died. It has simply evolved
- and the tradition continues as Milwaukee is now home to a legion of fine craft breweries.
In 2012, the concept behind 4 Brothers Blended Beer Company began to ferment. In 2013, the 4 Brothers brand was launched with a shared vision and collective passion to bring the joy of beer to an ever-growing cadre of craft beer enthusiasts. We worked hard to develop relationships and establish distribution, which has given us the opportunity to now become a "best-in-class" craft brewer. In 2014, 4 Brothers began the search for the perfect site for its brewing, retail, office, entertainment, hospitality and distribution operations. Also in 2014, 4 Brothers realized that to fully maximize future opportunities, the business would have to transition from a family operation and partner with individuals who could provide additional resources, skill sets and industry experience.
We are honored to now be partners with former brewing industry executives, local business and civic leaders, experienced entrepreneurs and successful investors - many with strong local ties and all of whom have personalities, character, and core values that match their professional accomplishments.
With an incredible excitement, a humbling recognition of the historical significance of the West Side Water Works campus, an acute recognition of Milwaukee's legacy of brewing expertise and a proud sense of stewardship to respect the lore of yesterday and meet challenges of tomorrow, we proudly announce that 4 Brothers will open a craft brewery utilizing two of these iconic campus buildings and re-launch as "The City Lights Brewing Company."
Jimmy has a creative knack, contagious enthusiasm, and intuition well beyond his years. Fueled by his “just strange enough” mantra, he is the mad scientist brewing these deliciously balanced beers.
It all started in the early 2000s in Denver, Colorado. I was a young whipper snapper enjoying everything Colorado had to offer; from hiking and camping to snowboarding and fly fishing. Whatever the activity was it was always followed by a craft beer; or two; or three. But certainly no more than maybe 5. For a lot of craft beer enthusiasts drinking is a gateway activity, which often leads to home brewing. Such was the case for me. After a couple of extract kits I soon found myself designing my own all grain recipes; constantly improving the art of it, and forever working on understanding the science behind it. After many home brew batches, perfecting some amazing recipes, and a short contract brewing stint, the City Lights Dream was well underway. Before we started the buildout of the brewery, I completed the American Brewers Guild Intensive Brewing Science & Engineering program in Middlebury, Vermont. It was basically a scientific fantasy camp for beer geeks. I’ve taken the knowledge I gained from brewing school along with a lot of experimental test brews (and test drinking of course) and have come up with some amazingly balanced and flavorful beers that I look forward to having the honor to share with you. I will forever be a student of craft beer, and pledge to always deliver you a deliciously balanced, consistent, and quality craft beer.